The Original All-Purpose Skin Cream · Est. 1991
Timeless ritual,
modern glow.
Shop now
One iconic, natural formula
for skin that glows.
One jar · four formats · prices incl. GST · subscribe & save 10%
The Handbag
The Travel
The Original
Also at Priceline Pharmacy & 380+ stockists across Australia · Store locator
“It will do everything… but your taxes.”Real Simple✦
The New York Times✦
“This stuff is fabulous.”Harper's Bazaar✦
Allure✦
Vogue✦
WWD✦
Vanity Fair✦
The Hollywood Reporter✦
Refinery29✦
The makeup artists
In the kit,
on the record.
“I love Egyptian Magic for the body.”
— and “a staple in my personal closet for 25 years” by 2019.
- Allure · 2010 Val Garland called the “cult classic” one of her backstage favourites at Giambattista Valli — “There’s no powder, the skin is just super-shiny.” (opens in a new tab)
- The Hollywood Reporter · 2015 Ozzy Salvatierra’s VMAs skin prep: “massage Egyptian Magic moisturizer into the skin and onto eyelids and lips.” (opens in a new tab)
- WWD · 2016 Lucia Pieroni finished the “moonlit skin” at Alexander McQueen with a touch of Egyptian Magic for sheen. (opens in a new tab)
- Hello! · 2018 Makeup by Mario’s Mario Dedivanovic revealed he’d stocked up on jars to take home from the UK. (opens in a new tab)
- Professional Beauty · 2022 Lan Nguyen-Grealis called it “one of my all-time favourite multi-use products” in the title’s “In the Kit” feature. (opens in a new tab)
- Who What Wear · 2023 Spotted backstage at Fashion Week — “You know that ultra-dewy look you see on models? It’s most likely a dab of this.” (opens in a new tab)
Editorial mentions, each linked to the original piece: quotes are verbatim; backstage summaries follow the articles’ own wording.
Clinical safety
Kind to skin.
Dermatologically tested.
Egyptian Magic has been clinically tested through a 6-week dermatological patch test study conducted on 108 subjects by an independent accredited laboratory, with zero irritation or sensitisation reactions observed.
Suitable for most skin types
Formulated for sensitive skin
Suitable for very dry skin
Clinically patch-tested
A cosmetic, not a medicine. It is intended to moisturise and improve the appearance and feel of the skin, not to diagnose, treat, cure or prevent any disease or medical condition. See the full label for the ingredient list and precautions. If you or your child may be allergic to bee products, consult your doctor before use.
The formula
A glow gifted
by nature.
Five clean, easy-to-pronounce ingredients. No water, no fillers, no fragrances, no preservatives. Just a concentrated balm-to-oil texture that awakens in the palm of your hand and melts into skin like liquid gold.
- 01
Olive Oil
Olea Europaea Fruit Oil
Intensely moisturises and conditions.
- 02
Beeswax
Cera Alba
Locks in hydration and gives the balm its body.
- 03
Honey
Mel
Naturally soothing, drawing moisture to the skin.
- 04
Royal Jelly
Royal Jelly
Rich in vitamins and amino acids to nourish and revitalise.
- 05
Propolis
Propolis Cera
The hive's own resin, which calms and deeply conditions.
That's it. No synthetic preservatives, parabens, water, or additives of any kind.
*If you or your child may be allergic to bee products, consult your doctor before using.
Read the full labelMost-loved rituals
One jar.
Infinite rituals.
A head-to-toe staple that adapts to your skin, and your life. Suited to most skin types. Hover or tab through the ritual.
-
01
A sheer, dewy veil by night; a natural glow on cheekbones by day.
-
02
A glossy, honeyed balm. One jar “would last into the next millennium.”
-
03
Hand & body cream
Elbows, knees, heels, cuticles: the driest spots drink it in.
-
04
Smooths flyaways and conditions brows and dry ends with a warm shine.
-
05
A rich, fragrance-free balm for skin that feels dry, tight or delicate.
-
06
Moisturises and conditions tattooed skin, so ink looks rich and skin stays supple.
13 most-loved uses & counting
How to apply
01 · Awaken
Warm a small amount of balm in the palm of your hands until it melts into an oil.
02 · Apply
Anywhere that needs locked-in moisture or care: face, lips, body, hands, brows, elbows… anywhere.
03 · A little goes a long way
Start with a little. Use however it serves you best.
About Egyptian Magic
The quiet icon · Chicago, 1986
“Brother, the spirit has moved me to reveal something to you.”
In 1986, in a Chicago diner, a stranger who called himself Dr. Imas approached a young salesman named Westley Howard with those words. Over the years that followed, he taught him to blend olive oil and the treasures of the hive into a salve he said echoed the balms of ancient Egypt, then disappeared.
Howard took a new name, LordPharaoh ImHotepAmonRa, perfected the recipe, and in 1991 began pouring it by hand into plain white jars with a red and cobalt label. He never advertised. He never made a second product. The jar travelled by word of mouth alone: from health-food shelves to backstage makeup kits to twenty-thousand-review bestseller.
“Dreams don't have deadlines. There is a dream out there with your name on it, go claim it.”The founder's motto
- 1986A stranger, a diner, a secret recipe
- 1991The first hand-poured jars are sold
- 2001Allure finds it in celebrity makeup kits
- 2007The New York Times profiles the “self-made Pharaoh”
- TodayLoved around the world, still one jar
Word of mouth only
Never advertised.
Always shared.
A reputation built slowly and quietly over 30 years, passed along like a good secret by makeup artists and a few famous faces along the way.
Won't leave home without it.
My all-around go-to. I use it on the kids, too.
On my hair, my skin, everything.
A serious miracle worker.
As independently reported, not paid endorsements. That's rather the point.